{"product_id":"ben-settle-client-less-copywriter","title":"Ben Settle - Client Less Copywriter","description":"\u003ch1\u003e\u003cb\u003eHere’s What You Get:\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eYou’ll discover:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"fa-ez -asterisk\"\u003e\n\u003cli\u003eHow to leverage your copywriting skills to create a real asset that can pay you again and again…\u003c\/li\u003e\n\u003cli\u003eBen’s proven “write once, profit forever” framework that can help you create many potential income streams from your writing…\u003c\/li\u003e\n\u003cli\u003eThe exact steps to growing this business so its value increases with each passing month…\u003c\/li\u003e\n\u003cli\u003eAnd how to structure everything so your business runs smoothly and without you having to be chained to your desk, 24\/7…\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eI’ll tell you more about this exciting program ahead, along with how you can be among the few in the world who have access to it.\u003c\/p\u003e\n\u003cp\u003eBut first…\u003c\/p\u003e\n\u003cp\u003eHow about I just GIVE you the four simple steps in Ben’s framework?\u003c\/p\u003e\n\u003cp\u003eThese are the same steps that transformed him from a traditional freelance copywriter into one of the most successful alt-copywriters in the world.\u003c\/p\u003e\n\u003cdiv class=\"section module\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan class=\"label\"\u003eStep 1: \u003c\/span\u003e\u003cspan class=\"title\"\u003eCreate Your One-Sentence Business Plan\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAt the core of Ben’s framework is his crazy simple, but highly effective “one-sentence” business plan.\u003c\/p\u003e\n\u003cp\u003eAll you need to do is answer a series of four questions.\u003c\/p\u003e\n\u003cp\u003eNow, I can’t give away all four questions here (you’ll have to grab a copy of \u003cstrong\u003e\u003cem\u003eThe Client-less Copywriter\u003c\/em\u003e\u003c\/strong\u003e), but I can at least get you started and most of the way there…\u003c\/p\u003e\n\u003cp\u003eYou start by answering this one simple question…\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWho do you want to serve?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis is such a great question, because Ben’s framework isn’t about chasing after money or picking a niche because it’s “hot” and other people are in it.\u003c\/p\u003e\n\u003cp\u003eInstead, you need to “choose” the people you actually care about and want to help!\u003c\/p\u003e\n\u003cp\u003eFor example, in Ben’s very early days, as he was thinking about who he wanted to serve, he immediately thought about men who were concerned about their prostate health.\u003c\/p\u003e\n\u003cp\u003eWhy?\u003c\/p\u003e\n\u003cp\u003eBecause it was something that had affected his own family.\u003c\/p\u003e\n\u003cp\u003eHe knew how scary and frustrating it could be for men dealing with these issues and their loved ones.\u003c\/p\u003e\n\u003cp\u003eSo he wanted to create something that would truly help.\u003c\/p\u003e\n\u003cp\u003eGiven all his personal experience with this topic, he wrote a book, built a small platform around it, and turned that passion into a business.\u003c\/p\u003e\n\u003cp\u003eIt wasn’t glamorous or sexy. But it WORKED.\u003c\/p\u003e\n\u003cp\u003eBecause he truly understood his audience — the people he wanted to serve.\u003c\/p\u003e\n\u003cp\u003eHe knew what they were going through. He knew what it was like to have someone you love have prostate issues.\u003c\/p\u003e\n\u003cp\u003eAnd he understood what was on his prospects’ minds.\u003c\/p\u003e\n\u003cp\u003eBen didn’t have to “discipline” himself to work on the business, because it’s an issue he cares about.\u003c\/p\u003e\n\u003cp\u003eAnd therein lies the key…\u003c\/p\u003e\n\u003cp\u003eYou don’t want ANY of this to feel like “work.”\u003c\/p\u003e\n\u003cp\u003eThat’s why you pick an audience of people you sincerely want to help, because they’re going through something YOU’VE experienced and dealt with, and you know “the way forward.”\u003c\/p\u003e\n\u003cp\u003eAnd because of this simplicity…\u003c\/p\u003e\n\u003cp\u003eYou can grow a business around almost ANY topic or issue — from home security… to buying and selling used designer clothing… to hobbies like playing guitar or learning card magic tricks.\u003c\/p\u003e\n\u003cp\u003eBy the time you’re done thinking about and answering this question, you want to create a statement.\u003c\/p\u003e\n\u003cp\u003eSomething simple like:\u003c\/p\u003e\n\u003cp\u003e“I want to help parents of neuro-divergent kids navigate the public school system.”\u003c\/p\u003e\n\u003cp\u003eOr…\u003c\/p\u003e\n\u003cp\u003e“I want to help busy professionals master the art of home cooking without spending hours in the kitchen.”\u003c\/p\u003e\n\u003cp\u003eOr even…\u003c\/p\u003e\n\u003cp\u003e“I want to help first-time aquarium owners keep their fish healthy and create stunning underwater environments.”\u003c\/p\u003e\n\u003cp\u003eIt’s really that simple.\u003c\/p\u003e\n\u003cp\u003eAnd here’s the best part:\u003c\/p\u003e\n\u003cp\u003eBen will walk you through every step of creating your One-Sentence Business Plan inside \u003cstrong\u003e\u003cem\u003eThe Client-less Copywriter\u003c\/em\u003e\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eHe’ll give you plenty of REAL examples, so you can come up with a one-sentence business plan that feels completely authentic to YOU, ensuring you will feel excited about it.\u003c\/p\u003e\n\u003cp\u003eNow once your plan is in place, you’re ready for Step 2…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section module -set2\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan class=\"label\"\u003eStep 2: \u003c\/span\u003e\u003cspan class=\"title\"\u003eCreate Your Opt-In Page\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eNow that you know WHO you want to serve…\u003c\/p\u003e\n\u003cp\u003eIt’s time for your next step — setting up what’s known as an “opt-in” page.\u003c\/p\u003e\n\u003cp\u003eThis is where people who you want to serve will take their first step into your “ecosystem”… by giving you their email address.\u003c\/p\u003e\n\u003cp\u003eNow don’t worry…\u003c\/p\u003e\n\u003cp\u003eThis is FAR simpler than you might think — especially with how Ben shows you how to do it.\u003c\/p\u003e\n\u003cp\u003eAll you need are two key elements:\u003c\/p\u003e\n\u003col class=\"strong-lead\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eA compelling headline\u003c\/strong\u003eThis is your promise — a clear, enticing reason for someone to sign up.For example:“Discover the Simple Framework That Turns Your Writing Into a 24\/7 Income Stream (No Clients Required!)”Your headline should immediately communicate the value of what they’ll get by giving you their email address and joining your list.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe “shameless bribe”\u003c\/strong\u003eNext, you need to give them a REASON to opt in — i.e., something valuable that’s related to the problem they want solved or the dream they’re chasing.This could be almost anything, like a free report, a checklist, a simple training video… Ben calls this the “shameless bribe” and it’s what will get folks “in the door” and onto your email list.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eNow I can’t say this enough, but this is not hard to create at all, even if you’re terrible with technology.\u003c\/p\u003e\n\u003cp\u003eBen himself confesses that he’s really bad with tech — especially when it comes to setting up ANY kind of page.\u003c\/p\u003e\n\u003cp\u003eThat’s why he’ll tell you the exact software HE uses that makes it “stupid simple” to get this part done.\u003c\/p\u003e\n\u003cp\u003eIt’s one of those “if HE can do it, then you can too” types of situations.\u003c\/p\u003e\n\u003cp\u003eWith your opt-in page in place, it’s time to move onto…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section module\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan class=\"label\"\u003eStep 3: \u003c\/span\u003e\u003cspan class=\"title\"\u003eGet People to Your Opt-In Page\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eNow that you’ve created an irresistible opt-in page, it’s time for the fun part — getting people to visit it.\u003c\/p\u003e\n\u003cp\u003eYour mission is to bring in as many interested people from your ideal audience as possible, so they can join your list.\u003c\/p\u003e\n\u003cp\u003eThis may sound complicated — but it’s really not.\u003c\/p\u003e\n\u003cp\u003eAll you need are a few simple strategies that all revolve around writing content every day.\u003c\/p\u003e\n\u003cp\u003eThis content — whether it’s a blog post, a social media post, etc.…\u003c\/p\u003e\n\u003cp\u003e… will all lead people back to your opt-in page.\u003c\/p\u003e\n\u003cp\u003eThink of it as giving your audience valuable content while showing them where to go for more.\u003c\/p\u003e\n\u003cp\u003eAnd the great news is…\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003eThe Client-less Copywriter\u003c\/em\u003e, Ben shows you 10 different ways to do this and get hordes of people to your opt-in page. (You only need two or three, but this will give you plenty of options to choose from.)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou’ll discover:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"fa-ez\"\u003e\n\u003cli\u003eA decades-old list-building secret that can add hundreds of new subscribers to your list in a single day and is 100% free…\u003c\/li\u003e\n\u003cli\u003eThe “Gene Schwartz technique” you can use to have your EXISTING clients work on your behalf to grow your list for you (this works especially well if you’re just starting out)…\u003c\/li\u003e\n\u003cli\u003eA set-it-and-forget-it strategy that keeps bringing in new leads years after you do the initial work (this is one of Ben’s favorites)…\u003c\/li\u003e\n\u003cli\u003eHow to use the “email snowball” to leverage everything you write and get compounding leads onto your email list each month…\u003c\/li\u003e\n\u003cli\u003eThe counterintuitive approach that gets other marketers eagerly sending you their best subscribers…\u003c\/li\u003e\n\u003cli\u003eA sneaky method that motivates people to actively SEEK YOU OUT and join your list (without you ever having to promote yourself)…\u003c\/li\u003e\n\u003cli\u003eHow to create content “tentacles” that give you dozens of invisible paths that lead straight to your opt-in page…\u003c\/li\u003e\n\u003cli\u003eA unique “value swap” technique where you can trade just 60 minutes of your time for potentially hundreds of new subscribers to your email list…\u003c\/li\u003e\n\u003cli\u003eThe 90-day “sustainable growth” blueprint that helps you identify your most effective list-building methods, all while eliminating the ones that waste your time…\u003c\/li\u003e\n\u003cli\u003eAnd much, much more…\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section module -set2\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan class=\"label\"\u003eStep 4: \u003c\/span\u003e\u003cspan class=\"title\"\u003eWrite Daily Emails and Build Relationships\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe beating heart of your client-less copywriting business is pretty darn simple — writing a daily email to your list.\u003c\/p\u003e\n\u003cp\u003eThis step might seem intimidating at first, but it’s far easier to do once Ben explains how to do it and where you can get ideas for what to write each day.\u003c\/p\u003e\n\u003cp\u003eNow, let’s address the elephant in the room…\u003c\/p\u003e\n\u003cp\u003eA lot of people think emailing daily might annoy people or get folks to unsubscribe.\u003c\/p\u003e\n\u003cp\u003eBen had these exact same concerns starting out. But he quickly discovered that the more emails he sent, the more money he made.\u003c\/p\u003e\n\u003cp\u003eAnd the reason is \u003cem\u003eproximity.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThink about it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery day you show up in someone’s inbox, you’re building a relationship.\u003c\/p\u003e\n\u003cp\u003eEvery story you share, every insight you offer, every piece of advice you give…\u003c\/p\u003e\n\u003cp\u003eIt all adds up to something Ben calls “friendly familiarity.”\u003c\/p\u003e\n\u003cp\u003eAnd this friendly familiarity is worth its weight in gold. Because when people feel like they know you, when they trust you, when they look forward to hearing from you each day…\u003c\/p\u003e\n\u003cp\u003eThat’s when the magic happens… THAT’S when they start buying from you without hesitation.\u003c\/p\u003e\n\u003cp\u003eAnd that’s when your client-less copywriting business truly takes off.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"wine\"\u003eBest of all?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBen has discovered that writing these daily emails doesn’t have to be a grind.\u003c\/p\u003e\n\u003cp\u003eIn fact, he’ll explain why it’ll become something you look forward to doing (and can even become quite therapeutic!).\u003c\/p\u003e\n\u003cp\u003eInside \u003cem\u003eClient-less Copywriter\u003c\/em\u003e, Ben shows you:\u003c\/p\u003e\n\u003cul class=\"fa-ez\"\u003e\n\u003cli\u003eHis “write once, profit forever” email framework that helps turn your daily writing into what could potentially become multiple streams of income…\u003c\/li\u003e\n\u003cli\u003eThe psychology behind why daily emails work so much better than occasional “when I feel like it” emails…\u003c\/li\u003e\n\u003cli\u003eHow to structure your emails so readers eagerly await them (instead of dreading “another marketing message”)…\u003c\/li\u003e\n\u003cli\u003eHis counterintuitive approach to dealing with unsubscribes (and why they’re actually a GOOD sign)…\u003c\/li\u003e\n\u003cli\u003eAnd much more…\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAnd don’t worry if you aren’t sure about HOW to write these emails.\u003c\/p\u003e\n\u003cp\u003eBen’s got you covered there too…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section module -last\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan class=\"label\"\u003eBONUS #1: \u003c\/span\u003e\u003cspan class=\"title\"\u003eBen’s Crash Course for Writing\u003cbr class=\"alb\"\u003e“Can’t-Stop-Reading-Them” Emails!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThis bonus answers the question: “HOW do I write daily emails that people actually want to read?”\u003c\/p\u003e\n\u003cp\u003eBen is including his complete “Crash Course” on how to write emails that attract the buyers you want.\u003c\/p\u003e\n\u003cp\u003eAnd no, you don’t need to be a master copywriter to do this.\u003c\/p\u003e\n\u003cp\u003eIn fact…\u003c\/p\u003e\n\u003cp\u003eSometimes being “too polished” can actually hurt your results.\u003c\/p\u003e\n\u003cp\u003eThat’s why Ben will show you how to write in a way that feels natural, develops real connections, and gets people excited to hear from you every single day.\u003c\/p\u003e\n\u003cp\u003eYou’ll discover:\u003c\/p\u003e\n\u003cul class=\"fa-ez\"\u003e\n\u003cli\u003eThe “woman’s skirt” rule that answers the eternal question of how long your emails should be…\u003c\/li\u003e\n\u003cli\u003eHow to use a “talk radio technique” to create an unbreakable bond with your subscribers…\u003c\/li\u003e\n\u003cli\u003eThe a-pile vs b-pile test you can use to make sure your emails feel like they’re personal letters coming from a trusted friend…\u003c\/li\u003e\n\u003cli\u003eWhy being LAZY with your emails could actually end up making you MORE money…\u003c\/li\u003e\n\u003cli\u003eThe martial arts inspired technique for turning internet trolls into one of your most profitable assets…\u003c\/li\u003e\n\u003cli\u003eWhy you do NOT want to “hard teach” in your emails (or risk killing your sales)…\u003c\/li\u003e\n\u003cli\u003eThe 90% rule of how much valuable content to give away and when to hold back…\u003c\/li\u003e\n\u003cli\u003eWhen highlighting your FLAWS can actually be a good thing…\u003c\/li\u003e\n\u003cli\u003eAnd much more…\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Skillocourses","offers":[{"title":"Default Title","offer_id":52045628145944,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/0365\/5704\/files\/Untitled-design-12.png?v=1778438162","url":"https:\/\/skillocourses.com\/products\/ben-settle-client-less-copywriter","provider":"Skillocourses","version":"1.0","type":"link"}