{"product_id":"kari-poppleton-measure-maximize","title":"Kari Poppleton – Measure \u0026 Maximize","description":"\u003cp\u003e\u003cstrong\u003eHere’s What You Get:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAutomate Your Data and Build Dashboards for Smarter Decisions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLearn how to stop manually chasing numbers and let your dashboards do the heavy lifting. Whether you start with the Quickstart templates or the full build training, you’ll have clarity at your fingertips, tailored to your exact stage of business\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGain Confidence with\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4 Dashboards, Customized for Your Biz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTake the guesswork out of your decisions with four powerful dashboards. Use the Dashboard Quickstart templates to set them up fast, or the Full Course Path to build them from scratch — either way, you’ll know exactly what’s working and what’s not.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet the Answers You’re Looking for From Your Data\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse our 3-part measurement method to identify key metrics, analyze what they mean, and uncover clear insights that guide your next best step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnlimited Access to Course Content and Every Update\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCome back any time, binge at your own pace, or revisit when your business evolves. You’ll always have the latest training and tools at your fingertips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePersonalized Implementation Support When You Need It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAsk questions, get tech help, and celebrate progress inside our private community – where we’ll troubleshoot right alongside you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLive Coaching Calls to Keep You Moving Forward\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFeel confident every step of the way with direct access to expert support. Bring your numbers and questions and we’ll work through them together.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKnow where your traffic comes from with the…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraffic Dashboard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo more mystery. No more hoping. With your DIY Traffic Dashboard, you’ll be able to spot what’s driving results (and what’s not), so you can double down on what’s working.\u003c\/p\u003e\n\u003cp\u003eWhen you set up your DIY Traffic Dashboard, it will answer questions like…\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhere are our leads coming from?\u003c\/li\u003e\n\u003cli\u003eWhere are our sales coming from?\u003c\/li\u003e\n\u003cli\u003eWhich marketing activities are generating us the most leads\/sales?\u003c\/li\u003e\n\u003cli\u003eWhich marketing activities are not getting us any results?\u003c\/li\u003e\n\u003cli\u003eHow do conversion rates vary by traffic source?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFind and fix your funnel leaks with the…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFunnel Dashboard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen you can see the exact drop-off points in your funnel, you can fix them fast, make the most of your traffic, and keep more sales on the table.\u003c\/p\u003e\n\u003cp\u003eWhen you set up your DIY Funnel Dashboard, it will answer questions like…\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow are leads moving through the funnel?\u003c\/li\u003e\n\u003cli\u003eWhere are there leaks in our funnels or opportunities to improve conversions?\u003c\/li\u003e\n\u003cli\u003eWhat is our funnel abandon rate?\u003c\/li\u003e\n\u003cli\u003eWhat is our funnel conversion rate?\u003c\/li\u003e\n\u003cli\u003eHow much revenue has this funnel generated?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMonitor your sales in real-time with the…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSales Dashboard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen you know your numbers, you can lead with confidence. This dashboard gives you a bird’s-eye view of sales, revenue trends, refunds, and more -without the spreadsheet chaos.\u003c\/p\u003e\n\u003cp\u003eWhen you set up your DIY Sales Dashboard, it will answers questions like…\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow much cash have we collected across all channels this month?\u003c\/li\u003e\n\u003cli\u003eHow much have we paid out in refunds?\u003c\/li\u003e\n\u003cli\u003eWhat is our average order value?\u003c\/li\u003e\n\u003cli\u003eHow is revenue trending over time and against goal?\u003c\/li\u003e\n\u003cli\u003eWhat is our best selling product or offer?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLaunch with confidence with the…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLaunch Dashboard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstead of guessing why a launch flopped or being unsure during a promo, you’ll have a clear view of revenue, emails, and marketing impact—all in one place.\u003c\/p\u003e\n\u003cp\u003eWhen you set up your DIY Launch Dashboard, it will answer questions like…\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow much revenue did we generate during this launch?\u003c\/li\u003e\n\u003cli\u003eWhere did our sales come from?\u003c\/li\u003e\n\u003cli\u003eWhich emails lead to more sales? Which emails need to be improved next time?\u003c\/li\u003e\n\u003cli\u003eWhich launch marketing activities do we want to repeat or cancel next time we launch?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMODULE ONE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrepare to Measure\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur goal for this module is to help you feel comfortable and confident working with data, provide you with a framework for thinking about what to measure so you know exactly where to focus, and have you plan your initial measurement setup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhere are our leads coming from?\u003c\/li\u003e\n\u003cli\u003eWhere are our sales coming from?\u003c\/li\u003e\n\u003cli\u003eWhich marketing activities are generating us the most leads\/sales?\u003c\/li\u003e\n\u003cli\u003eWhich marketing activities are not getting us any results?\u003c\/li\u003e\n\u003cli\u003eHow do conversion rates vary by traffic source?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou’ll walk away feeling confident with numbers, knowing exactly what to measure, and having a personalized plan to get started on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMODULE TWO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Up Your Measurement\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur goal for this module is to have you set up, install, and properly configure your Google Analytics account so you can capture your marketing analytics.\u003c\/p\u003e\n\u003cp\u003eWe also want you to feel confident with and understand how to navigate Google Analytics (we promise, it’s not scary!).\u003c\/p\u003e\n\u003cp\u003eYou’ll walk away having installed GA on your website, having verified it’s sending data, and having your events and conversions set up to start measuring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMODULE THREE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrepare to Report\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur goal for this module is to ensure you understand what a dashboard is and what makes a great one, so you can build the most impactful and useful dashboards for your business.\u003c\/p\u003e\n\u003cp\u003eWe’ll also introduce you to “Looker Studio”, the tool you’ll use to build your own dashboards.\u003c\/p\u003e\n\u003cp\u003eDon’t worry: We keep this simple and walk you through step-by-step how to build the 4 most commonly needed dashboards for online businesses of all kinds!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMODULE FOUR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimize Your Traffic Data \u0026amp; Build Your DIY Traffic and Funnel Dashboards\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur goal for this module is for you to understand where your traffic is coming from and how your funnels are performing so you can ensure you’re getting the most leads, reach, and engagement possible.\u003c\/p\u003e\n\u003cp\u003eWe’ll dive into the key components of measuring traffic data and teach you how to use “UTM parameters” for advanced insights. 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