Davey and Krista - Design Strategy School

Design Strategy School is a complete, step-by-step system that teaches you how to design, price, sell, and deliver strategic brands and websites—so you can stop guessing, stop undercharging, and build a studio that actually supports your life. Built from a $100k design education and 15+ years of real client work—broken down into a clear, repeatable framework you can use on every project. You will learn how to: • Design brands and websites rooted in strategy—not trends • Build offers that feel aligned and profitable • Create a portfolio that attracts premium clients • Sell your work with confidence (without feeling salesy) • Deliver a polished client experience with repeatable systems • Explain your design decisions like a creative director MODULE ONE: Studio CEO Essentials Set up pricing, workflows, and client systems that save time. Create a professional process clients trust. Position your website to sell for you. MODULE TWO: Design Principles Master the core principles that make designs feel intentional and high-end. Train your eye so you can confidently say why something works. Apply these fundamentals to brands, websites, and templates. MODULE THREE: Elements of Design Use color, typography, layout, and spacing with intention. Build visual systems that guide users and support conversion. Move from "pretty" to purposeful design decisions. MODULE FOUR: Brand & Logo Design Build strategic brand concepts—not just logos. Present and refine work without endless revisions. Deliver polished brand assets clients love. MODULE FIVE: Customize a Showit Site Create Showit websites with strategy and structure. Manage website projects from start to launch. Deliver sites that look good and convert well for your clients. MODULE SIX: Marketing for Designers Get found online without doing "all the platforms." Create content that drives inquiries—not just engagement. Build visibility systems that don't rely on hustle. MODULE SEVEN: Build Your Mailing List Start and grow a healthy email list from scratch. Create lead magnets that actually convert. Set up automated sequences that build trust and sell. MODULE EIGHT: Paid Advertising Design ads that feel aligned with your brand. Understand targeting, audiences, and tracking. Use ads as a tool to increase revenue. MODULE NINE: Portfolio Projects Work through real-world design scenarios. Create diverse, strategic projects you're proud to show. Build confidence through guided practice.