Smart Marketer - Smart Email Marketing 2026

Here's What You Get:

Our proven training — you get the same 12-week curriculum as our popular email mentorship delivered in a flexible on-demand course.

• John's complete email system for generating and nurturing leads, driving sales, and producing repeat customers.
• 22 of our most profitable automated & manual promotion campaigns.
• 37 step-by-step walkthrough videos to guide you through every module.
• 55 brand new course resources including worksheets, templates, swipe files, checklists and more.
• 110+ email templates & examples to copy & inspire your own campaigns.

Smart Email Marketing 2026 is the most current email marketing course available today. Master 107 streamable videos, implement 22 advanced campaigns, access 110+ email templates & examples, and leverage 55 course resources to transform email into your biggest revenue driver.

Module 1: Crucial Cornerstones of Email Marketing

Audit your brand's email performance, create better-selling offers, and build the perfect email template. Learn the foundations of successful email marketing including the 8 immutable laws, quality assurance, swipe file building, CRM & ESP selection, offer formulas, and campaign architecture.

Module 2: Build Your List

Your email list is your most valuable digital asset. Grow it quickly and efficiently using paid traffic channels. Learn opt-in offer creation, landing page building, and Facebook campaign launches to scale your subscriber base.

Module 3: Crafting Your Email Copy

Develop a unique brand voice that converts. Master voice vs. tone, character development, welcome series creation, copywriting fundamentals, email structure, openers, objection handling, and conversion psychology.

Module 4: Automation Engine Campaigns

Automated flows generate the majority of email revenue. Implement 14 of our most profitable campaigns including pre-arrival sequences, cross-sells, repeat purchases, cart abandonment, upsells, winback flows, and sunset campaigns.

Module 5: Generating Revenue with Promo Emails

Launch high-performing promotional campaigns year-round to boost revenue and drive free traffic.

Module 6: Hitting the Inbox – Email Deliverability

Protect your deliverability and ensure your emails reach the inbox in the age of Apple iOS and Google spam filters.

Module 7: Analytics & Optimizations

Track what matters, turn numbers into action, and continuously optimize your email performance for profit.

Bonus: Leveraging Your Other Owned Media

Learn how to integrate SMS and Messenger with email to maximize revenue from your owned media ecosystem.